THE ATOMIC
BRAND MATRIX™
Creative Intelligence for brands navigating change.
KONsensX helps brands reconnect identity, culture, market, and future through strategic thinking, creative direction, and AI-enhanced systems.
Built over 35 years across fashion, luxury, design, education, and innovation.
MOST BRANDS DO NOT LACK CREATIVITY
THEY LACK CLARITY /
POSITIONING DRIFTS
Your brand evolves faster than your structure.
PRODUCT LOSES FOCUS
Design disconnect from identity and direction.
STRATEGY FRAGMENTS
Messaging, visuals, and strategy stop aligningment
WOMENSWEAR
Minimal silhouettes and essentials designed through a Nordic lens of clarity and functionality.
ACCESSORIES
Future classics designed to merge craftsmanship, utility, quality and sculptural simplicity.
MENSWEAR
Contemporary menswear rooted in minimalism, subculture, utility, and progressive tailoring.
BEAUTY
A holistic beauty direction rooted in individuality, ritual, inner intelligence, and modern minimalism.
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START HERE /
MATRIX SNAPSHOT™
Focused strategy scan designed to identify:
• positioning gaps
• creative misalignment
• growth opportunities
• future direction
FROM £3,500
BEST FOR /
Founders / CEO's
Brand Managers
Brand Start ups
Brands relaunch
Most brands do not fail from lack of creativity.
They fail when coherence disappears.
Creative Intelligence is the ability to connect identity, culture, market, and future into one coherent direction.
The future belongs to brands that understand context deeply.
Jens Laugesen
The Brand Matrix Manifest
DEEPER AUDIT OPTIONS
For brands that need a full strategic review. KONsensX offers S / M / L audit programme‹
THE ATOMIC BRAND MATRIX™ /
We analyse your brand across four forces
> IDENTITY
> MARKET
> CULTURE
> FUTURE
At the centre: Creative Intelligence.
THE BRAND MATRIX TIERS /
SNAPSHOT /
Complementary
1 day
Desktop analysis, brand discovery. research, intelligence insight
40 min workshop
BEST FOR:
• founders
• emerging brands
• startups at transition • brands needing clarity
REVIEW /
Audit From £3.5K
2–3 weeks
Brand DNA, positioning, visual identity and first recommendations.
½ day workshop
BEST FOR:
• repositioning
• launch preparation
• growth strategy
• creative recalibration
ADVISORY /
Tailored From £10-15K
4–5 weeks
Market research, competitor mapping, and strategic roadmap.
1 day workshop
BEST FOR:
• expansion & scaling
• brand realignment
• organisational change
• portfolio development
• innovation strategy
STRATEGY /
Bespoke From £20-25K
6–8 weeks
Audit, creative strategy, AI design direction and implementation plan.
1 ½ day workshop
BEST FOR:
• long-term transformation
• ecosystem development
• future positioning
• multi-market leader
• legacy building
BUILT INSIDE
THE INDUSTRY /
KONsensX led by Jens Laugesen and a team of senior consultant advisors having worked in the lusury, fashion, media and consumer good industry, combines decades of experience across fashion, luxury, education, cultural research, AI digital integration, and creative direction.
Calvin Klein / J Mendel / Swarovski / Rena Lange /
YOOX- Net-a-Porter / LG Fashion Corp / Apostrophe /
Kvadrat / JBS Textile Group / S.N.S. Herning /
Spiewak / Topshop / Central Saint Martins / IFM
START WITH CREATIVE INTELLIGENCE SNAPSHOT CLARITY /
A focused entry point into the KONsensX ecosystem of brand re-building.
START THE CONVERSATION /
01 / Discovery Call >>>
An initial conversation to understand your brand, challenges, and future direction.
02 / Snapshot™ >>>
A focused strategic signal scan identifying opportunities, gaps, and areas of misalignment.
03 / Strategic Direction >>>
We define priorities, positioning, and the next stage of development together.
04 / Tailored Proposal
A customised roadmap built around your scale, ambitions, and long-term objectives.