AUDIT

AUDIT

photo / BESSINI Campaign / CD Jens Laugesen

by Benjamin Husby and Jane How

BRAND AUDIT /

 

KONSENSx extends a complimentary discovery call to prospective clients, showcasing their versatile and disruptive work methods through bespoke brand recommendations.

The initial Brand Discovery Process can then progress into a comprehensive 4-step brand analysis, providing detailed insights into the brand’s current status.

We tailor our services to your requirements and offer a flexible add-on advisory package structure that allows you to access and work with a professional team of experienced industry experts.

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1 / DISCOVERY /

We analyze your current brand, market, and customer group to uncover challenges, aspirations, and opportunities for positive impact.

 

2 / ANALYSIS /

We consolidate all inspirations and information into a  brand matrix and to-do list. This involves redefining your brand DNA, ethos, and collection positioning to propose a future strategy.

3 / DNA/CONCEPT /

 

We handle the design and delivery of tangible outcomes based on your specifications. Our approach involves creating new brand DNA to help build new strategy and direction.

4 / STRATEGY /

We propose business-focused solutions and image strategy campaigns aimed at boosting market penetration and operational profit. Additionally, we study post-pandemic user/consumer to help prepare post-digital and ai strageties.

S/M/L AUDIT PACKAGES /

 

We initiate with a4-step Diagnostic Audit to kickstart the process and provide insight into the current situation.

Moving forward, an in-depth 8-step Brand Analysis enables a thorough understanding of the company and its challenges.

For a comprehensive 360 degree  approach, we offer an indepth 12-step Brand Strategy process, crafting a forward-thinking vision and presenting innovative recommendations for implementation.

 

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 4 STEP / BRAND DISCOVERY

Desktop brand discovery / ½ day interview

  • Brand DNA / Story / Visual identity
  • SWOT analysis / Market / Brand Positioning
  • 4P MKG MIX Product Price Place Promotion
  • Holistic company / Brand /Digital  check-up

OUTCOME /

15 page visual presentation

2 hr digital / in-person presentation

Q&A about findings and next step

 

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 8 STEP / BRAND ANALYSIS

Onsite brand analysis / 1-day Interview

  • Digital Brand DNA / Story / Visual identity
  • SWOT analysis / Market / Brand Positioning
  • 6P Product Price Place Promo People Planet
  • Holistic Company / Brand / CSR Analysis
  • SWOT / Market analysis
  • Brand Positioning / Competitors
  • PESTEL Analysis / Visual Mood boards
  • Key Performance Indicators

 

OUTCOME /

25 page visual rapport/project

½ day  digital / in person presentation

Workshop  about proposal / next step

 

 

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 12 STEP / BRAND AUDIT STRATEGY

Onsite brand analysis / 2-day Interview/visit

  • Brand DNA / Story / Visual identity
  • SWOT analysis / Market / Brand Positioning
  • 6P Product Price Place Promo People Planet
  • Holistic Company / Brand / CSR Analysis
  • SWOT / Market analysis
  • Brand Positioning / Competitors
  • PESTEL Analysis / Visual Mood boards
  • Key Performance Indicators
  • Concept/ Strategy proposal / Mood boards
  • AI / Design / Concept developpement
  • Future roadmap / Holistic Brand Matrix /
  • Visual Identity proposal/recommendations 

OUTCOME /

45-50  page visual rapport/project

1 day in person presentation

Workshop  about project/next step

 

LG CORP /

AUDIT CASE STUDY/

 

As part of an ongoing role as Creative Director for LG FASHION  we were asked to undertake a coprenehsive Brand Strategy. The Brand Audit was part of ongoing Creative Design Direction mission in collaboration with  brand management, merchandising, and the design team.

 

FREE DIAGNOSTIC CALL /

 

We will invite you to fill in a complementary questionnaire that allows us to understand the status quo and challenges you may face.

During a complimentary diagnostic call we will study your specific case and needs to outline and tailor our proposed S/M/L BRAND AUDIT proposal to your needs and available budget.

 

 

 

BOOK FREE Q&A /

1 / INTRODUCTION /

Drop an INTRO MESSAGE below for more details about the KONsensX ADVISORY and CREATIVE SERVICES.

2 / BRAND Q&A /

We will share agency info and a BRAND INTRO Q&A to allow us to understand your brand story and challenges better.

3 / DIAGNOSTIC CALL /

A focussed complimentary DIAGNOSTIC CALL will guide our research and  tailor our initial proposal just for you.

4 / PROPOSAL /

We will craft and present online a BESPOKE PROPOSAL aligned with your budget, goal, and PROJECT you want to develop.

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