SERVICES

SERVICES

photo / BESSINI Campaign / CD Jens Laugesen

by Benjamin Husby and Jane How

BRAND DISCOVERY /  

KONSENSx offers a complementary discovery audit call to all prospective future clients to test the versatile and disruptive nature of their work methods and bespoke brand recommendations.

The initial Brand Discovery Process can be developed further through an in-depth 4 steps brand analysis to detail the status quo.

We can subsequently implement a Brand Strategy phase by designing a capsule collection or concept in partnership with your in-house development teams.

photo / JENS LAUGESEN CATWALK

Copenhagen Fashion Week

SERVICES / 

/ /   We tailor our services to your requirements and offer a flexible add-on advisory package structure, that allows you to access and work with  professional team of experienced industry experts   / /

1 / DISCOVERY AUDIT /

Analysing your existing brand, market and customer group to discover the different challenges and aspirations you want to resolve and achieve, identifying scope for positive impact.

 

2 / BRAND ANALYSIS /

Synthesise all inspirations and facts into a new brand matrix and to-do list.

Re-define your brand DNA, ethos and collection positioning to decide which future strategy is best for your current situation.

3 / DESIGN ETHOS / CONCEPT /

Design and delivery of tangible collections and merchandised outcomes to your requirements.

Create new brand ethics to structure sourcing, supply chain and logistical change to ensure positive impact.

4 / IMAGE / RETAIL STRATEGY /

Propose  business-focussed  solutions and Image strategy campaigns designed to deliver increased market penetration and operational profit.

Study post pandemic user/consumer digital retail journeys and help implement circular strategies.

S/M/L INTRO PACKAGES /

We will start with a 3-4-step DIAGNOSTIC AUDIT process to get the process going and give you a good understanding of the status quo.

A more in-depth analysis is an  8-step  BRAND ANALYSIS that will allow us better to understand the company and the issues at hand.

A more holistic process will allow us to produce a forward-thinking 12-step BRAND STRATEGY process that will develop and propose a full vision with innovative and strategic recommendations to implement. 

 

S

 4 STEP / BRAND DISCOVERY

Desktop brand discovery / ½ day interview

  • Brand DNA / Story / Visual identity
  • SWOT analysis / Market / Brand Positioning
  • 4P MKG MIX Product Price Place Promotion
  • Sustainable company / Brand check-up

OUTCOME /

12-15 page visual presentation

2 hr digital / in-person presentation

Q&A about findings and next step

 

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 8 STEP / BRAND ANALYSIS

Onsite brand analysis / 1-day Interview

  • Brand DNA / Story / Visual identity
  • SWOT analysis / Market / Brand Positioning
  • 6P Product Price Place Promo People Planet
  • Sustainable Company / Brand / CSR Analysis
  • SWOT / Market analysis
  • Brand Positioning / Competitors
  • PESTEL Analysis / Visual Mood boards
  • Key Performance Indicators

    OUTCOME /

    20-25 page visual rapport/project

    ½ day  digital / in person presentation

    Workshop  about proposal / next step

     

    L

     12 STEP / BRAND AUDIT STRATEGY

    Onsite brand analysis / 2-day Interview/visit

    • Brand DNA / Story / Visual identity
    • SWOT analysis / Market / Brand Positioning
    • 6P Product Price Place Promo People Planet
    • Sustainable Company / Brand / CSR Analysis
    • SWOT / Market analysis
    • Brand Positioning / Competitors
    • PESTEL Analysis / Visual Mood boards
    • Key Performance Indicators
    • Concept/ Strategy proposal / Mood boards
    • Design / Concept developpement
    • Future roadmap / Holistic Brand Matrix /
    • Visual Identity proposal/recommendations 

    OUTCOME /

    30-35  page visual rapport/project

    1 day in person presentation

    Workshop  about concept/next step

     

    FLEXIBLE BUDGET

    As a holistic design advisory, we want to assist companies, organisations and start-up of all sizes. 

    Following the complementary diagnostic call, we tailor our proposal with a bespoke budget to fit your specific brand requirements and budget.

    LG CORP / MOGG

    BRAND AUDIT CASE STUDY/

    During an advisory mission for LG Corp (South Korea’s 2nd largest tech/fashion conglomerate after Samsung)  we were asked to deliver a Brand Strategy. The Brand Audit was an integral part of an ongoing Creative Design Direction mission working with  MOGG brand management, merchandising and design team.

     

    IMAGE/BRAND VISION /

     

    We will work with brand management and creative  teams to implement new concepts, strategy and creative direction vision and execution.

    BRAND INTRO Q&A / 

    1 / INTRODUCTION /

    If interested in learning more of our methods please leave an INTRO MESSAGE below  so we may send your more information about KONSENSx and the CREATIVE SERVICES we offer.

    2 / BRAND Q&A /

    Following this initial contact, we will forward further agency info and a BRAND INTRO Q&A that will help us understand your brand better and outline the areas you would like to discuss.

    3 / DIAGNOSTIC CALL /

    Once we have reviewed your Q&A, we will schedule a complimentary DIAGNOSTIC CALL to discuss your case further, allowing us to send you a TAILORED PROPOSAL.

    4 / PROPOSAL /

    Following the diagnostic call, we will create a BESPOKE PROPOSAL tailored to the budgets, specific challenges and STRATEGIC PROJECT you are looking to develop.

    4 + 4 =