THE ATOMIC BRAND MATRIX™
Creative Intelligence for brands navigating change.
KONsensX helps brands reconnect identity, culture, market, and future through strategic thinking, creative direction, and AI-enhanced systems.
Built over 35 years across fashion, luxury, design, education, and innovation.
YAdvanced settings.
CREATIVE INTELLIGENCE
THE FOUR AXES /
IDENTITY /
MARKET /
CULTURE /
FUTURE /
The Atomic Brand Matrix™ maps how these four forces interact around your brand core.
MOST BRANDS DO NOT LACK CREATIVITY
THEY LACK CLARITY /
POSITIONING DRIFTS
Your brand evolves faster than your structure.
PRODUCT LOSES FOCUS
Design disconnect from identity and direction.
COMMUNICATION FRAGMENTS
Messaging, visuals, and strategy stop aligningment
START HERE /
BRAND MATRIX SNAPSHOT™
Focused strategy scan designed to identify:
• positioning gaps
• creative misalignment
• growth opportunities
• future direction
FROM £3,500
BEST FOR /
Founders / CEO's
Brand Managers
Fashion / Luxury Start ups
Brands preparing for relaunch, export or investment
DEEPER AUDIT OPTIONS
For brands that need a full strategic review. KONsensX offers S / M / L audit programme‹
THE ATOMIC BRAND MATRIX™ /
We analyse your brand across four forces
> IDENTITY
> MARKET
> CULTURE
> FUTURE
At the centre: Creative Intelligence.
THE BRAND MATRIX TIERS /
SNAPSHOT
Complementary
1 day
Desktop analysis, brand discovery. research, intelligence insight
1 ½ hour workshop
BEST FOR:
• founders
• emerging brands
• startups at transition
• brands needing clarity
REVIEW
From £3.5K
2–3 weeks
Brand DNA, positioning, visual identity and first recommendations.
½ day workshop
BEST FOR:
• repositioning
• launch preparation
• growth strategy
• creative recalibration
ADVISORY
From £10-15K
4–5 weeks
Market research, competitor mapping, and strategic roadmap.
1 day workshop
BEST FOR:
• expansion & scaling
• brand realignment
• organisational change
• portfolio development
• innovation strategy
STRATEGY
From £25-30K
6–8 weeks
Audit, creative strategy, AI design direction and implementation plan.
1 ½ day workshop
BEST FOR:
• long-term transformation
• ecosystem development
• future positioning
• multi-market leadership
• legacy building
BUILT INSIDE
THE INDUSTRY /
KONsensX led by Jens Laugesen and a team of senior consultant advisors having worked in the lusury, fashion, media and consumergood industry, combines decades of experience across fashion, luxury, education, cultural research, AI digital integration, and creative direction.
Calvin Klein / J Mendel / Swarovski / Rena Lange
YOOX- Net-a-Porter / LG Fashion Corp / Apostrophe
JBS Textile Group / S.N.S. Herning / Kvadrat
Spiewak / Topshop / Central Saint Martins / IFM
“ Most brands do not fail from lack of creativity.
They fail when coherence disappears. ”
“ Creative Intelligence is the ability to connect identity, culture, market, and future into one coherent direction. ”
“ The future belongs to brands that understand context deeply. ”
Jens Laugesen
The Brand Matrix Manifest
START WITH
CLARITY /
A focused entry point into the KONsensX ecosystem.
START THE CONVERSATION /
01 / Discovery Call
An initial conversation to understand your brand, challenges, and future direction.
02 / Snapshot™
A focused strategic signal scan identifying opportunities, gaps, and areas of misalignment.
03 / Strategic Direction
We define priorities, positioning, and the next stage of development together.
04 / Tailored Proposal
A customised roadmap built around your scale, ambitions, and long-term objectives.