SERVICES

SERVICES

photo / BESSINI Campaign / CD Jens Laugesen

by Benjamin Husby and Jane How

BRAND AUDIT /  

KONSENSx offers a digital brand discovery audit to all prospective future clients to test the versatile and disruptive nature of their work methods and bespoke brand recommendations.

We offer all clients the opportunity of experiencing the unique cross-disciplinary skillset of our team that is needed to re-align your brand with the new market.

The initial Brand Discovery Process can be developed further through an in-depth brand analysis to detail the status quo.

We can subsequently implement a Brand Strategy phase by designing a capsule collection or concept  in partnership with your in-house development teams.

photo / JENS LAUGESEN CATWALK

Copenhagen Fashion Week

SERVICES / 

/ /   We tailor our services to your requirements and offer a flexible add-on advisory package structure, that allows you to access and work with a international and professional team of experienced industry brand experts   / /

1 / DISCOVERY AUDIT /

The purpose of an audit the existing brand, market and customer group a to discover the different problems and aspirations you want to resolve and achieve.

What is the market gap and creative strategy you want to implement?

How does the brand DNA align with your future aspirations and internal/external challenges?

OUTCOME /

  • Market / Brand research conclusion
  • Customer profile / Market opportunity
  • Design strategy opportunity

2 / BRAND ANALYSIS /

Once we know the requirements and have defined our future strategy and customer group, we will synthesise all inspirations and facts into a new brand matrix and to-do list.

This process will allow us to map future brand and collection strategies, propose tangible  design solutions scenarios, and decide which future strategy is best for your brand/problem/solution.

OUTCOME /

  • Brand mapping / Design solutions
  • Branding  / Retail strategies
  • Holistic brand Matrix

3 / DESIGN/BRAND CONCEPT/

We will design and deliver tangible collections and product development categories  as a response to the decided requirements.

We will work with in-house teams to implement new strategies and can also help identify and recruit specialist consultants to help deliver the project.

OUTCOME /

  • Brand image / Narrative
  • Collection / Design vocabulary
  • Product range / Brand development

4 / BRAND VISION STRATEGY/

Once an in-depth analysis has taken place, we will help implement and deliver tangible business-focussed creative solutions that are designed to deliver increased market penetration and operational profit.

We can develop Image strategy campaigns from the creative research outcome and core of the brand matrix process.

OUTCOME /

  • Brand image / Communicaiton strategy
  • Concept film / Digital tech outcomes
  • Brand extesntion / Development strategy

FREE DIAGNOSTIC CALL /

Brands are today in need of flexible and bespoke advisory services to help navigate current challenges in the  fragmented and chaotic post-pandemic landscape.

We will invite you to fill in a complementary questionnaire that allows us to understand the status quo and challenges you may face.

During a complimentary diagnostic call we will study your specific case and needs to outline and tailor our proposed S/M/L BRAND AUDIT proposal to your needs and available budget.

S/M/L BRAND AUDIT

We will start with a 4-step DIAGNOSTIC AUDIT process to get the process going and give you a good understanding of the status quo.

A more in-depth analysis is an  8-step  BRAND ANALYSIS that will allow us better to understand the company and the issues at hand.

A more holistic creative process will allow us to produce a forward-thinking 12-step BRAND STRATEGY process that will develop and propose a full vision with innovative and strategic recommendations, which aims  to guide your future creative steps and strategic decisions making process.

 

S

 4 STEP BRAND AUDIT / DISCOVERY

  • Desktop brand discovery / ½ day interview
  • Brand DNA/Heritage / Story / Visual identity
  • 4P MKG mix Product Price Place Promotion
  • SWOT analysis / Market / Brand Positioning

OUTCOME /

12-15 page visual presentation

2 hr digital / in person presentation

Q&A about findings and next step

 

M

 8 STEP BRAND AUDIT /ANALYSIS

  • Onsite brand analysis / 1 day Interview
  • Brand DNA / Story / Visual identity
  • CSR Brand analysis / Sustainable  Audit
  • 6P Product Price Place Promo People Planet
  • SWOT / market analysis
  • Brand Positioning / Competitors
  • PESTEL Analysis / Visual Mood boards
  • Key Performance Indicators

OUTCOME /

20-25 page visual rapport/project

½ day  digital / in person presentation

Workshop  about proposal / next step

 

L

 12 STEP BRAND AUDIT / STRATEGY

  • Onsite brand analysis / 2-day Interview/visit
  • Brand DNA / Story / Visual identity
  • CSR Brand analysis / Sustainable Audit
  • 6P Product Price Place Promo People Planet
  • SWOT analysis /Market / Brand Positioning
  • Brand Positioning / Competitors
  • PESTEL Analysis / Visual Mood boards
  • Key Performance Indicators
  • Concept/ Strategy proposal / Mood boards
  • Design / Concept developpement
  • Brand Matrix future roadmap 
  • Visual Identity proposal / recommendations 

OUTCOME /

30-35  page visual rapport/project

1 day in person presentation

Workshop  about concept/next step

 

LG CORP / MOGG

BRAND AUDIT CASE STUDY/

During an advisory mission for LG Corp (South Korea’s 2nd largest tech/textile conglomerate after Samsung)  we were asked to deliver a full XL Brand AUDIT BRANDING Strategy. 

The XL audit was an integral part of an ongoing Creative Design Direction mission working with  MOGG brand management, merchandising and design team to direct the collections and help reposition the local luxury brand.

 

XL BRAND AUDIT /

We will work with your brand management teams to implement new concepts, strategy and creative direction vision and execution.

BRAND INTRO Q&A / 

1 / INTRODUCTION /

If interested in learning more of our methods please leave an INTRO MESSAGE below  so we may send your more information about KONSENSx and the CREATIVE SERVICES we offer.

2 / BRAND Q&A /

Following this initial contact, we will forward further agency info and a BRAND INTRO Q&A that will help us understand your brand better and outline the areas you would like to discuss.

3 / DIAGNOSTIC CALL /

Once we have reviewed your Q&A, we will schedule a complimentary DIAGNOSTIC CALL to discuss your case further, allowing us to send you a TAILORED PROPOSAL.

4 / PROPOSAL /

Following the diagnostic call, we will create a BESPOKE PROPOSAL tailored to the budgets, specific challenges and STRATEGIC PROJECT you are looking to develop.

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