PROJECTS

 

//    FUTURE CLASSICS … 

 

In the hands of today’s designers, wardrobe staples like the trench, the loafer, the blazer are getting a radical 21st century makeover  . . .  Never having been the kind of designer who floats from one inspiration to another, Laugesen has a more thoughtful methodology that embraces the slow-burn evolution of honing a signature to create you own vocabulary of new classics  //

 

THE INDEPENDENT, Iain R Webb 

 

CLIENT_PROJECTS/

We partner with a diverse range of premium fashion and lifestyle brands, spanning international textile groups, designer brand, RTW collections, Textile Groups, Global corporations and and commercial highstreet.

A selection of recent clients are included below. For more information about who we’ve worked with and for detailed case studies, please get in touch

i-DxARTSHTREAD xGUCCI/ 

We have collaborated with Creative Director Francisco Costa for several years as London based deign consultancy with research and design track for pre collection  and working in New York Studio on a full Runway collection with in-house design team and Stylist Camilla Nickerson.

Creative Direction

Concept & Sponsor pitch

Visual Identity & Strategy

NET_A_PORTER/ 

We partner with a diverse range of premium fashion and lifestyle brands, spanning international textile groups, designer collecitons and commercial highstreet. A selection of recent clients are included below. For more information about who we’ve worked with and for detailed case studies, please get in touch at 

Design collaboration

Product / Merchandise develoopement

Illustrations

CALVIN_KLEIN/ 

We have collaborated with Creative Director Francisco Costa for several years as London based deign consultancy with research and design track for pre collection  and working in New York Studio on a full Runway collection with in-house design team and Stylist Camilla Nickerson.

Research / Desgin Consultancy

Studio & Design Direction

NY Catwalk

LF/LG_Fashion/ 

 

As Creative Director we have advised LG Fashion (now LF Corp) on design direction of the luxury brand MOGG on concept, brand vision and audit.

The collaboration included an extensive brand audit delivered ot the management team. advising on future creative strategies.

Creative Direction

Colleciton / Team Managment

Strategic Advisory

LINDA FARROW / 

We have collaborated with luxury sunglass brand Linda Farrow on the development of a hybrid mix of an gender fluid aviator and an iconic 70’ies Linda Farrow Glam shape

 Brand DNA 

 Hybrid product design

 Design collaboration

BESSIN TEXTILE GROUP / 

We collaborated with BESSINI Textile Group in Istanbul to rebuild new brand strategies for their different collection segment and offers. We advised Founder and Company Management on how to build a new brand identity.

 Brand Audit / Strategy

 Product / Collection Development

 Creative Direction

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